Flooring Business Masterclass 2022
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This year we’ll be covering how to grow your business in a slowing economic environment. We’ve all enjoyed the last couple of years when a strong economy has made growth attainable for those who were willing to put in the effort, but now that we’re flirting with a recession, how do we continue growing our flooring business.
Welcome to the Flooring Business Masterclass 2022
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-Linda Smith
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-John Smith
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Market Theory Copyright 2022
What You Will Learn
● Setting clear and attainable business goals
● Marketing in an increasingly digital world
● How to increase prices and still close deals
● Creating a process for follow-ups
● How to get your blended margins to 50% or more
● How to motivate your subs to help you win
● And more!
Dates: September 14th and 15th
Location: Orlando, FL
Tru by Hilton Orlando Convention Center Area
6461 Westwood Blvd
Orlando, FL 32821
Hosted by: Jerry Levinson & David Requa
Flooring Business Masterclass 2022
Confirmed Event Speakers
Scott Appel: Scott is one of the most respected entrepreneurs in the flooring industry. He founded Touch of Color Flooring in 2003 and grew the business to $70 million in annual sales prior to selling the business in 2021. He’s now the CEO of Frontier Surfaces, a manufacturer of high-quality flooring products sold across North America, and a founding partner at Floorily.
Scott was a Member of the Board of Directors for the World Floor Covering Association from 2012 to 2017. WFCA was the original organization managing the Surfaces event each year in Vegas, NV. Scott loves to travel and spend time with his 5 kids.
Jerry Levinson: Jerry is a life-long entrepreneur. After many trials and tribulations, he sold his first business in the blinds industry in 2015 for $1.2 million. Learning a great deal from that experience, he started a sales and marketing consulting business to help teach entrepreneurs the valuable lessons he’d learned along the way. This eventually led him to acquire a flooring business in 2015 which he grew to over $2 million in sales by 2018.
Fueled by a passion for teaching and helping people, Jerry has dedicated himself to giving back to the flooring community. Jerry is a family man who loves to travel and spend time on his boat.
David Requa: David is a serial entrepreneur and digital marketer. After building his retail location in North Carolina to $3 million in less than 2 years, he decided to launch a digital marketing agency to help flooring dealers across the country grow their businesses online.
David is an expert with all social media ad platforms with an emphasis on Facebook and Instagram. Recently, he launched Floorily, a venture designed to combine flooring products with a full suite of marketing services. In his free time, David loves to spend time with his 2 kids, work out, and watch sports.
Thriving In A Down Economy
2022 Sponsors
Floorily is a flooring manufacturer dedicated to creating attractive and durable flooring that meets the rigorous demands of today’s modern family. We combine an eye for aesthetics with deep technical knowledge of flooring construction to create the perfect blend of style and function for each and every floor we produce.
Floorily is dedicated to being the most aggressively marketed flooring brand in North America. In addition to supplying high-quality flooring projects, the company has a 20-person marketing division focused on generating leads and opportunities to share with their Authorized Dealer Partners, at no cost to the dealer.
Floorzap is an innovative new software that is revolutionizing the flooring and remodeling industries. Our founders are experts with a long history in the flooring and software engineering fields and have collaborated to bring you the most functional software, tailored specifically to the flooring industry. With our expertise and experience, we identified the need for a “one stop shop” flooring app and made it our goal to fill that gap.
Do you want to thrive in a down economy?